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Ignition by RocketTools
Insights on AI, Healthcare, and Communication

Latest

Oct
10
The Hidden Path to Healthcare Point Solution Success: Why Payment Models Matter More Than Your Product

The Hidden Path to Healthcare Point Solution Success: Why Payment Models Matter More Than Your Product

How claims-based billing became the secret weapon for healthcare benefits companies The pitch deck was flawless. Twenty-three slides showing 28%
5 min read
Sep
30
I Hired a $24/Month Employee Who Runs My Entire Business

I Hired a $24/Month Employee Who Runs My Entire Business

Tuesday afternoon. Inbox showing 47 unread messages. Three client meetings this morning. Notes scattered across Google Docs, Granola, Slack, and
12 min read
Sep
16
The Healthcare Industry's Dirty Secret: Uncertainty is the Strategy

The Healthcare Industry's Dirty Secret: Uncertainty is the Strategy

When price transparency isn't transparent at all – and why that's exactly the point You walk into
5 min read
Sep
11
The 18-Month Sale That Dies in 3 Seconds

The 18-Month Sale That Dies in 3 Seconds

When healthcare companies discover their real customer was never in the boardroom Three weeks ago today. Marriott conference room. Final
5 min read
Sep
09
The 5 Unbreakable Rules of Digital Marketing That Most Entrepreneurs Get Wrong

The 5 Unbreakable Rules of Digital Marketing That Most Entrepreneurs Get Wrong

After building multiple businesses including a chocolate factory and founding RocketTools.io, here's what actually drives real results
5 min read
Sep
02
Medicare's AI Takeover: When Algorithms Decide Your Healthcare

Medicare's AI Takeover: When Algorithms Decide Your Healthcare

How Washington Turned Your Medical Decisions Into Silicon Valley Profit Centers You schedule that knee surgery your doctor recommended. Same
6 min read
Aug
22
The Generic Drug Markup Scheme That's Costing You Thousands

The Generic Drug Markup Scheme That's Costing You Thousands

How pharmacy middlemen turned "affordable" generics into a $7.3 billion profit extraction machine You walk into your
4 min read
Aug
18
The "Charity" Hospital Hoax

The "Charity" Hospital Hoax

How nonprofit hospitals use tax-exempt status to profit off patients while hiding behind community benefit theater You walk into the
4 min read
Aug
14
Did You Know You're Being Upsold in the Emergency Room?

Did You Know You're Being Upsold in the Emergency Room?

What hospitals don't want you to know about the people pushing carts through your medical records You walk
5 min read
Aug
11
The Epic Mind Harvest: Who's Getting Rich Off Your Clinical Expertise?

The Epic Mind Harvest: Who's Getting Rich Off Your Clinical Expertise?

When AI captures physician expertise: The hidden data harvest reshaping healthcare's intellectual property TL;DR: AI systems are
6 min read