Ignition by RocketTools
Insights on AI, Healthcare, and Communication

Latest

Aug
22
The Generic Drug Markup Scheme That's Costing You Thousands

The Generic Drug Markup Scheme That's Costing You Thousands

How pharmacy middlemen turned "affordable" generics into a $7.3 billion profit extraction machine You walk into your
4 min read
Aug
18
The "Charity" Hospital Hoax

The "Charity" Hospital Hoax

How nonprofit hospitals use tax-exempt status to profit off patients while hiding behind community benefit theater You walk into the
4 min read
Aug
14
Did You Know You're Being Upsold in the Emergency Room?

Did You Know You're Being Upsold in the Emergency Room?

What hospitals don't want you to know about the people pushing carts through your medical records You walk
5 min read
Aug
11
The Epic Mind Harvest: Who's Getting Rich Off Your Clinical Expertise?

The Epic Mind Harvest: Who's Getting Rich Off Your Clinical Expertise?

When AI captures physician expertise: The hidden data harvest reshaping healthcare's intellectual property TL;DR: AI systems are
6 min read
Aug
04
THE HIDDEN TAX ON HEALTHCARE: HOW FACILITY FEES ARE BANKRUPTING PATIENTS

THE HIDDEN TAX ON HEALTHCARE: HOW FACILITY FEES ARE BANKRUPTING PATIENTS

You walk into the same doctor's office you've visited for ten years. Same building, same receptionist,
7 min read
Jul
15
INSTAGRAM'S GOOGLE SEARCH INTEGRATION: THE CONTENT GAME JUST CHANGED

INSTAGRAM'S GOOGLE SEARCH INTEGRATION: THE CONTENT GAME JUST CHANGED

I've been telling people for months that social media platforms are becoming search engines. I've seen
7 min read
Jul
11
THE AI CITATION REVOLUTION: WHY SMART COMPANIES ARE TRAINING GOOGLE'S AI TO RECOMMEND THEM

THE AI CITATION REVOLUTION: WHY SMART COMPANIES ARE TRAINING GOOGLE'S AI TO RECOMMEND THEM

Despite what everyone's saying, Google's AI isn't killing business visibility. It's creating
10 min read
May
27
WHY THIS IS THE GREATEST OPPORTUNITY IN BUSINESS HISTORY

WHY THIS IS THE GREATEST OPPORTUNITY IN BUSINESS HISTORY

The game has changed completely. Traditional SEO is dead. And honestly, it's about time. What we're
8 min read
May
19
THE MISNOMER OF "NOT-FOR-PROFIT" HOSPITALS

THE MISNOMER OF "NOT-FOR-PROFIT" HOSPITALS

A CLOSER LOOK AT TAX AVOIDANCE AND COMMUNITY BENEFIT The term "not-for-profit hospital" conjures images of charitable institutions
7 min read
May
16
THE EVOLUTION OF AI COPILOTS

THE EVOLUTION OF AI COPILOTS

We've all experienced that moment of creative desperation. The deadline approaching. The blank screen. The mounting pressure. And,
6 min read