Ignition by RocketTools
Insights on AI, Healthcare, and Communication

Latest

Apr
04
WHY PATIENTS PREFER BOTS OVER DOCTORS AND WHAT HEALTHCARE LEADERS MUST DO NOW

WHY PATIENTS PREFER BOTS OVER DOCTORS AND WHAT HEALTHCARE LEADERS MUST DO NOW

WHY ARE PATIENTS TURNING TO AI CHATBOTS OVER DOCTORS? If you’re here, you’re probably wondering: Why are patients
7 min read
Feb
26
From SEO to GEO: How to get found on ChatGPT

From SEO to GEO: How to get found on ChatGPT

I remember when ranking #1 on Google was the holy grail of digital marketing. Those days are fading fast. Just
3 min read
Feb
17
Automations Are the New Spreadsheets

Automations Are the New Spreadsheets

If you can do simple calculations using Google Sheets or Excel, then you can create an AI agent to help
3 min read
Feb
10
Using AI to Find a Doctor

Using AI to Find a Doctor

Twenty years ago, when I first started as a consultant, I worked quite a bit with medical practices. Mostly, this
7 min read
Feb
03
Reasoning

Reasoning

I love being a dad. I remember the very first moment I realized that this creature that I had helped
5 min read
Jan
27
The End of Tribal Knowledge

The End of Tribal Knowledge

Tribal knowledge has long been the glue holding many businesses together. Groups of employees shared expertise the old-fashioned way: instructions
5 min read
Jan
20
Click Bait

Click Bait

If there was a universal topic for conversation in Texas, it would be about the weather. This week we are
5 min read
Jan
13
The Maker Mindset

The Maker Mindset

I can remember a time when tinkering in a shop was considered a bit nerdy. But I literally grew up
13 min read
Jan
06
FOMO Marketing: Leveraging Human Nature

FOMO Marketing: Leveraging Human Nature

How the Fear of Missing Out Shapes Consumer Behavior and Marketing Strategy One advantage of growing up in a small
4 min read
Jan
02
The Power of Small Steps: Why Modest Goals Lead to Massive Writing Success

The Power of Small Steps: Why Modest Goals Lead to Massive Writing Success

A practical guide to setting achievable writing goals that transform your creative journey Have you ever set an ambitious writing
3 min read